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Archives for Steven Toole


"Steven is a 26-year marketing veteran with hundreds of articles, papers, presentations and podcasts to his credit. A DC-area resident since 1993, Steven has helped dozens of technology companies achieve their market potential through effective marketing strategies and cost-efficient execution. He has a B.S. in Advertising from the Newhouse School at Syracuse University, and an MBA and a Master's in International Management from the University of Maryland."
  • Mental Health Clinicians Reach Patients via MapQuest for Business


    Mapping out daily routes for clinicians to visit more than three million mental health patients nationwide involved complex APIs and an unsustainable pricing model for Norfolk, Va.-based Welligent. That was until the company's Founder and CEO Charles Sutelan discovered MapQuest for Business' geospatial toolset.


    • Locate over four million addresses nationwide.
    • Display patient locations on a map in the internal Welligent web and mobile apps.
    • Provide clinicians with turn-by-turn directions to patient locations.
    • Efficiently plan daily, multi-patient routes.
    • Estimate travel times to patient locations.
    • Identify scalable, affordable geospatial licensing terms.

    'Wherever You Are'

    Serving more than 30,000 mental health clinicians nationwide with electronic health records (EHR) and mobile applications, Welligent promises to provide documentation, scheduling, medication history and caseload management access from any desktop, tablet or smartphone, "wherever you are," as stated on its website. Welligent's app, bearing the same name as the company, helps clinicians to provide behavioral health counseling and addiction treatment for individuals experiencing disabilities, traumatic brain injury, developmental delay and homelessness.

    Outgrowing a Previous Geospatial Provider

    In early 2017, Welligent sought to expand its geospatial capabilities by tapping into another provider's APIs. "We wanted to add some new features into our application including dynamically calculating estimated travel times and displaying turn-by-turn directions for our users," said Sutelan. "But our previous provider's APIs were overly complex, and their pricing model simply didn't work for us." Sutelan estimated that his annual geospatial licensing fees would increase by four times if he didn't find another provider.

    Peace of Mind with MapQuest for Business

    Welligent switched to MapQuest for Business in May 2017. The company now utilizes several MapQuest for Business APIs in its web and mobile apps, including:

    • Geocoding API
    • Directions API
    • Map Tile Plugin for Leaflet
    • Traffic API

    Welligent Mapping UI"Integration was very easy," said Sutelan. "We made simple revisions to our JavaScript and purged our previous geospatial provider from our system."

    "We're very pleased with our switch to MapQuest for Business. Our customers clearly like the new capabilities as we're seeing a vast increase in usage. Overall, we're very happy with MapQuest for Business."

    - Welligent Co-Founder and CEO, Sutelan

    Clinicians use MapQuest within the Welligent EHR system to map the most efficient multi-patient routes throughout their day, displaying patient locations on an internally-viewable map, estimated travel times and turn-by-turn directions. Clinics and community mental health agencies also use MapQuest's geocoding to verify addresses during the intake process. Thanks to the value, accuracy and ease of use, Sutelan estimates that Welligent users will easily surpass half a million API calls per month in the near term — a 50% increase compared to the company's initial usage, at a fraction of the cost of Welligent's previous geospatial services provider.

    "We're very pleased with our switch to MapQuest for Business," said Sutelan. "Our customers clearly like the new capabilities as we're seeing a vast increase in usage. Overall, we're very happy with MapQuest for Business."

  • Bon Secours Health System Saves Time and Money for Mobile Caregivers Using MapQuest for Business

    Bon Secours Health SystemWith more than 500 therapists, social workers, nurses, home health aides and hospice workers visiting up to six patients per day, Bon Secours Health System logs millions of miles each year. Thanks to the integration of the MapQuest for Business Directions API with Bon Secours' electronic medical record (EMR) system, daily routes are no longer derived through time-consuming, manual processes.

    Quality Care for Nearly 200 Years

    Founded in 1824 as a ministry of Catholic sisters aiding the sick and dying in Paris, France, the Sisters of Bon Secours established their first U.S. hospital nearly 100 years later in Baltimore, Maryland. Bon Secours now employs more than 25,000 medical professionals at nearly 30 facilities spanning six states on the Eastern Seaboard.

    Bon Secours offers 14 home care and hospice services, provided by its team of more than 500 therapists, social workers, nurses, home health aides and hospice workers. Each employee typically visits four to six patients every day, adding up to nearly 50,000 visits per month, or more than half a million patient visits per year.


    • Eliminate costly and time-consuming manual routing of more than half a million visits per year.
    • Improve the efficiency of daily routes by finding the most effective course of travel with many stops.
    • Reduce unnecessary time and mileage reimbursement, saving on travel costs.

    Looking to Spend More Time with Patients

    These caregivers were spending countless hours performing manual, time-consuming map routing every day using mapping websites and printouts. Often the results offered inefficient routes and Bon Secours recognized that all the time spent searching and driving less-than-optimal routes could be better spent assisting patients.

    A Prescription for MapQuest

    In the summer of 2016, Bon Secours integrated the MapQuest Directions API into their EMR system, helping to automatically route caregivers on the most time-efficient routes throughout their day. Caregivers not only save time by accessing their daily routes in the system they were accustomed to, they also save time on the road.

    Seamless, Flexible and Easy

    According to Bon Secours Application Coordinator Erin Whitehead, the implementation of our Directions API was completely painless. "MapQuest has been very easy and flexible to work with," said Whitehead. "Their technology was the only technology we could find to integrate with our EMR system, and implementation was seamless. Our caregivers really like it because it's so easy to use."

    "MapQuest has been very easy and flexible to work with," said Whitehead. "Their technology was the only technology we could find to integrate with our EMR system, and implementation was seamless. Our caregivers really like it because it's so easy to use."

    - Bon Secours Application Coordinator, Whitehead

    Today, Bon Secours enjoys several benefits from our Directions API:

    • Elimination of manual, time-consuming daily routing
    • Improved efficiency of daily routes to save caregivers time and mileage
    • Cost savings by the elimination of manual routing

  • CompanyMileage Saves Mobile Health Providers Millions with MapQuest for Business

    CompanyMileageGeocoding millions of patient addresses each month was once a challenge for Dallas, Texas-based CompanyMileage, due to inaccuracies with the company's previous geospatial service provider. This was of utmost concern for the company, whose mobile health provider client base relies upon CompanyMileage to precisely pinpoint patient locations and accurately track mileage. Since switching from a previous geospatial service provider to MapQuest for Business in 2012, the company's geocode inaccuracies and inflexible contract terms are now a thing of the past.

    Cracking the code

    Founded in 2009, CompanyMileage develops a mobile application used by home health and hospice caregivers throughout the U.S. and Canada. More than 100,000 users complete millions of patient visits each month, using CompanyMileage to accurately log mileage to submit for reimbursement. For some customers, annual mileage reimbursement can total millions of dollars per year.

    CompanyMileage screen shot

    A bumpy road with an alternate geospatial service provider


    • Precisely geocode patient locations, even in the most rural areas, within the CompanyMileage mobile app.
    • Enable location-aware 'type-ahead' capability to save users from having to key in their full address.
    • Accurately track mileage traveled to and from millions of patient locations monthly.
    • Access live phone support from the geospatial service provider when needed.

    When the company began to ship its mileage tracking mobile app with location services from another geospatial service provider in 2011, the company's founder, Kevin Winters, noticed issues with the accuracy of geocode results. Rural addresses weren't recognized, and address suggestions failed to incorporate the proximity of the user's current location when providing a suggestion. "A user would enter '100 Main St.' and the app would suggest a location in Miami even though the user was in Dallas," Winters recalled. In addition, pricing with CompanyMileage's original geospatial service provider was doubling every year. CompanyMileage grew frustrated with poor customer support and slow response time from their previous provider. "With our previous location services provider, I never received live support from a person on the phone," Winters lamented. He knew it was time for a change.

    A long-term relationship with MapQuest for Business

    In 2012, CompanyMileage switched to MapQuest for Business as their single geospatial provider. "We chose MapQuest because they give us a great product, great customer service and fair pricing terms," said Winters. "MapQuest's Geocoding API was easy to implement, and we were able to make the switch quickly."

    More than five years later, Winters remains pleased with his decision to switch to MapQuest. "We're looking to continue to build our long-term relationship with MapQuest. The contract terms are transparent and consistent. Support has been incredible, with immediate responses via email and access to live support whenever we need it."

    In terms of product capabilities, accuracy and performance, Winters is equally pleased. "MapQuest provides us with a better scoring system to build address validation rules around, providing a better user experience for our customers," said Winters. Since switching from the company's previous provider, remote location accuracy is no longer an issue.

    "Our customers saved approximately $18 million last year, due to increased mileage tracking accuracy thanks to MapQuest."

    --Founder, CompanyMileage, Winters

    Today the company's user base logs seven million trips per month. "Our customers saved approximately $18 million last year, due to increased mileage tracking accuracy thanks to MapQuest," said Winters. "One of our customers performed their own comparison and calculated nearly $2 million in savings, and another customer of ours calculated a 25% reduction in mileage reimbursement due to increased accuracy," he added.

  • MapQuest for Business Enables Safe, Reliable Furniture Deliveries

    Retail Architects

    With 20 million furniture deliveries per year, accurate and reliable geocoding and directions was imperative. Enter MapQuest for Business. Retail Architects is a Ft. Mill, N.C.-based developer of Loft, a retail management software product used by top 100 furniture retailers. Since partnering with MapQuest for Business in 2013, retailers enjoy reliable and accurate mapping and routing for all their deliveries.

    Retail ArchitectsDelivering 'Pizzazz' to Replace Antiquated Systems

    Jerry Neville and his partners founded Retail Architects in 2010 with the hopes of building a better system for major furniture retailers to manage inventory, point-of-sale, accounting and deliveries. "Existing systems were so antiquated," Neville said. "We wanted to build a better system with entirely new functionality and 'pizzazz.' We figured popping up a map with the customer's address would add some 'wow' factor."

    Neville built Loft with embedded geospatial technology to help retailers locate customer addresses on a map, verify addresses for delivery accuracy and fraud detection, and provide turn-by-turn directions to delivery crews.


    • Pinpoint and display customer addresses on a map.
    • Verify addresses for fraud detection.
    • Provide turn-by-turn directions for delivery crews.
    • Reduce geospatial technology costs with flexible and scalable pricing arrangements.

    Kicking the Former Provider to the Curb

    Neville soon realized the shortcomings of his original geospatial services provider. Specifically, pricing and customer service fell short of Neville's expectations. "They didn't care about what we were doing," Neville said. "We were a drop in the ocean to them and we couldn't even get someone to talk to us on the phone," he recalled of his previous provider. "When we exceeded our API usage limits, they went nuts with pricing," Neville added. Retail Architects simply couldn't continue down that same road.

    An Effortless Switch to MapQuest for Business

    "I had always preferred MapQuest for personal use," Neville said. "So integrating MapQuest's APIs into Loft just made sense. It was a painless transition for us and their support team was there every step of the way."

    Retail Architects user interface, powered by MapQuestWith 1,000 retail stores using Loft to make millions of furniture deliveries per year, Retail Architects utilizes several MapQuest APIs including Geocoding API, Directions API, Map Tile Plugin for Leaflet and Traffic API.

    "Frankly, the level of attention from MapQuest is much, much better than what we were getting from our previous provider. MapQuest actually knows who we are, and we can get their knowledgeable people on the phone whenever we need them."

    - Retail Architects CEO, Neville

    Since switching to MapQuest, Retail Architects not only has the geospatial APIs they need, but they also receive flexible, scalable pricing terms and superior customer service. "Frankly, the level of attention from MapQuest is much, much better than what we were getting from our previous provider," Neville said. "MapQuest took the time to get to know us, and we can get their knowledgeable team on the phone whenever we need them."

  • FlyCleaners Cleans New York City with MapQuest

    FlyCleanersCleaning over 5 million pounds of New York City's laundry is one dirty job. But in an industry that hasn't seen much innovation over the years, the New York-based startup, FlyCleaners, saw an opportunity to turn the industry inside out with the latest in mobile and geospatial technology. From its inception, FlyCleaners integrated MapQuest for Business APIs to build a company FlyCleaners mobile appthat brings laundry and dry cleaning into the modern world of smartphones and on-demand services consumers have grown accustomed to using.

    Cracking the Code

    Promising 20-minute laundry pickup and delivery in the world's second largest city – and the country's third most congested – is no small task. Founded in 2013, FlyCleaners has cracked the code in New York's ever-sleepy laundry and dry cleaning delivery service industry. With more than 100 drivers, the company serves consumers and many of the city's small businesses such as salons, spas, gyms, and restaurants.


    • Geocode users' locations within the FlyCleaners mobile app.
    • Enable location-aware 'type-ahead' capability to save users from having to key in their full address.
    • Use routing data to help determine the most efficient driver and route for an on-demand pickup request.

    Mapping out the Business From Day One

    From its very outset, FlyCleaners identified the need for reliable, accurate and cost-effective geolocation APIs to support the company's on-demand laundry and dry cleaning app. Without such APIs, FlyCleaners simply wouldn't fly. The company needed a way to geolocate customer addresses, locate drivers in the area and select the most optimal driver to pickup and delivery locations – while also factoring in traffic, construction and other variables.

    A Clean Sweep Solution

    In 2013, FlyCleaners began the process of evaluating mapping API providers. "We evaluated several options, including buying our own maptech data," said FlyCleaners' Chief Technology Officer, Eric Small. "MapQuest had the right set of capabilities and licensing requirements for our needs," Small added. "It was a clean sweep for us."

    FlyCleaners runs on MapQuestFlyCleaners uses MapQuest's Geocoding API to determine mobile app user's location. FlyCleaners also uses the Search Ahead API to make it quick and easy for customers to enter their location by adding only the first few characters of an address, and then displaying suggested addresses based on the customer's location.

    MapQuest's Directions API is leveraged to identify all the drivers in the vicinity of a pickup request, upon which FlyCleaners applies its own proprietary algorithm to intelligently select the most ideal driver for the pickup, based on traffic conditions, construction, the driver's travel path and other factors.

    "MapQuest's Geocoding API is a core piece of technology for our business."

    - Chief Technology Officer, FlyCleaners, Small

    "MapQuest's Geocoding API is a core piece of technology for our business," said Small. "It was part of the genesis of the company and we've been very happy with it. Our users like it and we couldn't do what we do without it."